It all started with an idea – there must be a better product solution than both the sleeper sofa and the futon.
Sleeper sofas can be great looking with excellent seating comfort, but try converting it to a bed. And once it’s all set up, unless you enjoy sleeping on a steel bar, you aren’t in for the best night’s sleep. As for the Futon, while converting to a bed isn’t terribly cumbersome, the look can be clunky and more appropriate for a beer-stained college dorm than someone’s living area at home.
How about a hybrid, we thought. A nice looking product in the seated position and something just as comfortable as a bed. We started with some high end fabrics and great futon designs, but that didn’t move the bar (please excuse the pun). Then we ran into Furniture Guru Extraordinaire, Tom Erdman, who designed the Convert-a-Couch® (CAC).
CAC was exactly what we were looking for – a nice looking sofa, finger touch conversion to a bed and premium mattress comfort. We partnered with Tom and Handy Living was born. A UPSable and easy to assemble product line, perfect for online retailers, was in the works.
Now, after years of serving the online world with smart design and ridiculously easy assembly, we are moving into the big, bad world of selling to traditional brick and mortar retailers. So, while Handy Living is growing up, we maintain our core as a new, startup company –intense curiosity, desire to solve problems for the consumer, willingness to be unique.
We are as excited as ever about the future and look forward to serving you along the way.
Friday, September 27, 2013
Wednesday, August 14, 2013
About a year ago, we made a decision to “brand” ourselves. Lucky for us, we hired an advertising agency to help us along with the process. If it had been up to me, I would have put our logo on stuff and called it a brand.
Well, with apologies to Lee Corso, not so fast my friend.
Our agency, The Monogram Group, put us through all kinds of think tank stuff to come up with why we exist and why we’re special, what we want people to think of us, and how we deliver, not what we sell and how much we can make on it.
And, over the past year, we’ve been refining that message until we came up with the “zeitgeist” (not my word) of our brand. I think I’d call it the guts, or the soul.
In essence, we want to tell you our story, the brand of Handy Living, the reason of us. And, here it is. We want you to believe we’re smart. We want you to know we care for the environment. We want you to understand that our brand is about delivering value. We want you to love what you get from us. And, we want you to believe we think of you in a way others don’t, that we honor your intelligence and treat you with respect.
So, we came up with three things: Less >More, Smart comes in Handy, and Smart Ideas for Small Space Living. That’s it. That’s the essence of our brand. That’s who we are.
I’ll cover more at a later time. But, first, I want you to take a look at our website and see if those ideas come through. Take a look at the color. Take a look at the style. Take a look at the function. Take a look at the scale. Take a look at Handy Living.
- Tom Erdman
- Tom Erdman
Posted by Handy Living at 8:45 AM