About a year ago, we made a decision to “brand” ourselves. Lucky for us, we hired an advertising agency to help us along with the process. If it had been up to me, I would have put our logo on stuff and called it a brand.
Well, with apologies to Lee Corso, not so fast my friend.
Our agency, The Monogram Group, put us through all kinds of think tank stuff to come up with why we exist and why we’re special, what we want people to think of us, and how we deliver, not what we sell and how much we can make on it.
And, over the past year, we’ve been refining that message until we came up with the “zeitgeist” (not my word) of our brand. I think I’d call it the guts, or the soul.
In essence, we want to tell you our story, the brand of Handy Living, the reason of us. And, here it is. We want you to believe we’re smart. We want you to know we care for the environment. We want you to understand that our brand is about delivering value. We want you to love what you get from us. And, we want you to believe we think of you in a way others don’t, that we honor your intelligence and treat you with respect.
So, we came up with three things: Less >More, Smart comes in Handy, and Smart Ideas for Small Space Living. That’s it. That’s the essence of our brand. That’s who we are.
I’ll cover more at a later time. But, first, I want you to take a look at our website and see if those ideas come through. Take a look at the color. Take a look at the style. Take a look at the function. Take a look at the scale. Take a look at Handy Living.
- Tom Erdman
- Tom Erdman